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<aside> 💡 The first 3 seconds of a short-form video are the most important, you’ll get 0 inbound leads if no one watches past the first segment.
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The Purpose of creating short-form content is to get inbound leads for your product or service. This structure allows you to do exactly that. Of course, not every hook is suitable for every audience, so you’ll need to modify each hook and replace the variables, to suit your situation
(audience) Who you’re targeting. For example, if your offer is “I help SaaS startups lower their churn by 10%”. Your audience is SaaS founders
(Pain point) Your audience’s main problem. Using the same example as above, it would be “High churn”
(Product) Your service. In this case, maybe it’s an email sequence that teaches the SaaS subscribers how to properly use the service, which would lower their churn.
(Goal) The goal that you’re offering to bring your target audience to. Example: 10% lower churn
(alternative) An alternative to an existing option, example: a popular email sequence structure
| F*ck it (blank) | Example: F*ck it, here are my secrets on how I went from 1k to 10k in 3 months |
|---|---|
| Here’s (amount) underestimated (hack/tip/trick) | Example: Here’s 3 hacks to go lose weight fast |
| Imagine if you could (insert result here) | Example: Imagine if you could make money while traveling |
| This is why your (action) isn’t working | Example: This is why your TikTok strategy isn’t working |
| Here are 3 signs you should (action) | Example: Here are 3 signs you should lose weight |
| Why doesn’t anyone talk about this? | Example: Why doesn’t anyone talk about this? Paid ads don’t work anymore |
| This one mistake could be costing you ($) | Example: This one mistake could be costing you a thousands of dollars, |
| Exposing my secret to (blank) | Example: Exposing my secret to recording a months worth of content in 1 day |
| How to (solution) in (time frame) | Example: How to get 100k followers in 2 Months |
| Here are 3 quick ways to get (solution) | Example: Here are 3 quick ways to get more subscribers on YouTube. |
| (blank) things that feel illegal to know | Example: 3 Websites that feel illegal to know |
| Do you still believe this (industry) myth? | Example: Do you still believe that deadlifting is bad for your back |
| This hack will save you hours on (insert solution here) | Example: This hack will save you hours of studying for your exam |
| This is my most controversial belief about (insert topic here) | Example: This is my most controversial belief about feminism |
| Is it just me, or… | Example: Is it just me, or is Instagram dying |
| These 3 books changed my life | Example: These 3 books changed my life |
| Don’t hate me but (insert hard truth) | Example: Don’t hate me but a calorie deficit is the only reason to shed weight |
| Imagine if you could (insert result here) | Example: Imagine if you could make 10k every month |
| Life Hack I wish I knew earlier | Example: Life Hack I wish I knew Earlier |
| (specific number) things about (niche) I wish I knew earlier | Example: 3 things about Dropshipping I wish I knew earlier |
| You’re wanting to [result] but you’re doing (current situation) | Example: You’re wanting to blow up on YouTube but you’re only posting once a month |
| This will change the way you use (blank) | Example: This will change the way you use TikTok |
| If there’s one thing you’ll never catch me doing, it’s this … | Example: If there’s one thing you’ll never catch me doing, it’s this: I will never take advantage of my clients |
| I tried every (blank) so you don’t have to | Example: I tried every workout split so you don’t have to |
| Why 99% of (audience) won’t … | Example: Why 99% of marketers won’t make content consistently |
| If you’re not getting (blank) then you need to be doing (blank) | Example: If your not getting results on TikTok then you need to improve your hook |
| Everything you knew about (subject) is WRONG! (add an example) | Example: Everything you knew about the Titanic is wrong! It was an mass assassination |
| This is the only thing you need to know about (blank) | Example: This is the only thing you need to know about Hashtags, they are just a categorical tool |